[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.konsigna.cz\/nepodcenujte-podnikatelsky-plan\/#Article","mainEntityOfPage":"https:\/\/www.konsigna.cz\/nepodcenujte-podnikatelsky-plan\/","headline":"Nepodce\u0148ujte podnikatelsk\u00fd pl\u00e1n","name":"Nepodce\u0148ujte podnikatelsk\u00fd pl\u00e1n","description":"Pokud za\u010d\u00edn\u00e1te podnikat, nepodce\u0148ujte sestaven\u00ed podnikatelsk\u00e9ho pl\u00e1nu. Je d\u016fle\u017eit\u00e9 ho sestavit je\u0161t\u011b p\u0159ed samotn\u00fdm podnik\u00e1n\u00edm. Je d\u016fle\u017eit\u00fd nejen pro V\u00e1s, ale tak\u00e9 pokud usilujete o finan\u010dn\u00ed prost\u0159edky od investora nebo banky. Ov\u0161em i kdy\u017e ho budete vyu\u017e\u00edvat jen pro sebe, jeho precizn\u00ed sestaven\u00ed je velmi d\u016fle\u017eit\u00e9. Je t\u0159eba stanoven\u00ed d\u00edl\u010d\u00edch krok\u016f, investice do realizace pl\u00e1n\u016f....","datePublished":"2025-02-28","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.konsigna.cz\/author\/#Person","name":"","url":"https:\/\/www.konsigna.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"konsigna.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.konsigna.cz\/wp-content\/uploads\/img_a311377_w2369_t1522221096.jpg","url":"https:\/\/www.konsigna.cz\/wp-content\/uploads\/img_a311377_w2369_t1522221096.jpg","height":0,"width":0},"url":"https:\/\/www.konsigna.cz\/nepodcenujte-podnikatelsky-plan\/","wordCount":397,"articleBody":"Pokud za\u010d\u00edn\u00e1te podnikat, nepodce\u0148ujte sestaven\u00ed podnikatelsk\u00e9ho pl\u00e1nu. Je d\u016fle\u017eit\u00e9 ho sestavit je\u0161t\u011b p\u0159ed samotn\u00fdm podnik\u00e1n\u00edm. Je d\u016fle\u017eit\u00fd nejen pro V\u00e1s, ale tak\u00e9 pokud usilujete o finan\u010dn\u00ed prost\u0159edky od investora nebo banky.Ov\u0161em i kdy\u017e ho budete vyu\u017e\u00edvat jen pro sebe, jeho precizn\u00ed sestaven\u00ed je velmi d\u016fle\u017eit\u00e9. Je t\u0159eba stanoven\u00ed d\u00edl\u010d\u00edch krok\u016f, investice do realizace pl\u00e1n\u016f. Je t\u0159eba promyslet rizika a pracovat s r\u016fzn\u00fdmi variantami popisu pr\u016fb\u011bhu podnik\u00e1n\u00ed od t\u011bch optimistick\u00fdch a\u017e po ty pesimistick\u00e9 a ohro\u017euj\u00edc\u00ed. Uv\u011bdomte si, \u017ee se jedn\u00e1 o \u017eiv\u00fd dokument, kter\u00fd je t\u0159eba kontrolovat, dopl\u0148ovat, m\u011bnit a minim\u00e1ln\u011b jednou za rok jej aktualizovat.Pro\u010d je d\u016fle\u017eit\u00fd? Abyste si ut\u0159\u00eddili vize, vyty\u010dili c\u00edle, zjistili, zda je to finan\u010dn\u011b v\u00fdhodn\u00e9. Kdy\u017e pl\u00e1n vypracov\u00e1v\u00e1te, m\u016f\u017eete narazit na krizov\u00e1 m\u00edsta projektu, nebo naopak na skryt\u00e9 zdroje, se kter\u00fdmi jste nepo\u010d\u00edtali. Je to vhodn\u00e9 tak\u00e9 pro potenci\u00e1ln\u00ed investory \u010di partnery. T\u0159eba s nimi nepo\u010d\u00edt\u00e1te, ale nev\u00edte, co V\u00e1m p\u0159inese budoucnost. Stejn\u011b tak je to d\u016fle\u017eit\u00e9 pro banky. Samoz\u0159ejm\u011b zde plat\u00ed, \u017ee je d\u016fle\u017eit\u00e9 si v\u0161e dokonale spo\u010d\u00edtat. Nejedn\u00e1 se jen o subjektivn\u00ed informace, jedn\u00e1 se o fakta, kter\u00e1 mus\u00ed b\u00fdt p\u0159esn\u011b vy\u010d\u00edslena.\u00a0\tCo by m\u011bl podnikatelsk\u00fd pl\u00e1n obsahovat?\t\tTituln\u00ed strana s p\u0159edstaven\u00edm spole\u010dnosti (adresa, I\u010cO)\t\tShrnut\u00ed (nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1st, kde jsou ve stru\u010dnosti zm\u00edn\u011bn\u00e9 nosn\u00e9 my\u0161lenky)\t\tProfesn\u00ed a osobn\u00ed \u00fadaje o vlastn\u00edc\u00edch firmy (p\u0159edstaven\u00ed osob, kter\u00e9 stoj\u00ed za zrodem)\t\tPopis podniku (forma podnik\u00e1n\u00ed, lokalita, zp\u016fsob veden\u00ed \u00fa\u010detnictv\u00ed)\t\tPopis podnikatelsk\u00e9 p\u0159\u00edle\u017eitosti (specifikovat v\u00fdrobek \u010di slu\u017ebu)\t\tPopis v\u00fdrobku, slu\u017eby (technick\u00e9 parametry, materi\u00e1ly)\t\tZaji\u0161t\u011bn\u00ed pot\u0159ebn\u00fdch vstup\u016f a dodavatel\u016f (kdo bude dodavatel vstup\u016f, alternativn\u00ed a kritick\u00e9 varianty)\t\tPostaven\u00ed firmy na trhu, konkurence a marketing (zmapov\u00e1n\u00ed trhu, vhodn\u00e1 forma podpory)\t\tPerson\u00e1ln\u00ed zdroje (kvalifikovan\u00ed zam\u011bstnanci, na nich\u017e stoj\u00ed Va\u0161e podnik\u00e1n\u00ed)\t\tFinan\u010dn\u00ed pl\u00e1n (st\u011b\u017eejn\u00ed \u010d\u00e1st pl\u00e1nu, m\u011bl by obsahovat zakladatelsk\u00fd a provozn\u00ed rozpo\u010det).                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nepodce\u0148ujte podnikatelsk\u00fd pl\u00e1n","item":"https:\/\/www.konsigna.cz\/nepodcenujte-podnikatelsky-plan\/#breadcrumbitem"}]}]